YAMAHA Designed by Mario Bellini
Mario Bellini is an Italian architect and designer, winner of several prestigious architecture awards. His work includes a remarcable set of Olivetti machines as well as furniture for B&B and Cassina. In 1974 he was commissioned to design a cassette deck and a set of headphones for YAMAHA.
The design of the YAMAHA TC800 (TC800GL and TC800D) cassette deck is extraordinary in the sense that the complete front is angled, adapted to a more ergonomical layout. This deck is unique also because it can run on 12V (car or batteries) making it the first portable
cassette deck. To complement this new cassette deck, two orthodynamic headphones were designed in 1974, the HP-1 and HP-2.
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| YAMAHA ergonomics |
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| Mario Bellini and YAMAHA |
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| YAMAHA TC-800GL and HP-1 |
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| YAMAHA HP-1 and HP-2 |
JVC, SONY and That's Designed by Giugiaro
Giorgetto Giugiario is an Italian automobile designer who's "folded paper" era designs from the 70's include the BMW M1, Lotus Esprit, DeLorean DMC-12 or the popular VOLKSWAGEN Golf Series 1. His more recent work include the design of the FIAT Punto, Grande Punto and Alfa-Romeo Brera.
It is less known his activity as audio equipment designer. Some of his works include the design of the That's SOUNO audio cassette from 1988, JVC car audio from 1988 and the SONY Celebrity II
compact audio range from the 90's.
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| That's SUONO compact cassette |
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| That's SUONO Metal position |
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| JVC Digifine car audio |
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| SONY Celebrity II MD-7000 |
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| SONY Celebrity Design by GIUGIARO |
QUAD and Aliante Designed by Pininfarina
Pininfarina is an independent Italian car design firm with long established customers such as Alfa-Romeo, Peugeot, Fiat, Lancia and most notably Ferrari.
The company has been also involved in
loudspeaker design such as the QUAD Moda 2000 / Aliante Moda Pininfarina, Aliante One Pininfarina or the Aliante Linea Pininfarina.
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| QUAD MODA 2000 Pininfarina |
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| Aliante Moda Pininfarina |
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| Aliante One Pininfarina |
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| Aliante Linea Pininfarina |
You might think that this is the end of the story, but it isn't.
